Personalization and Customization: There’s an increasing demand for personalized promotional products that cater to individual preferences and behaviors. Technologies like variable data printing allow for unique customization at scale. Sustainable Materials: Eco-friendly and sustainable materials continue to gain popularity. This includes products made from recycled materials, biodegradable options, and products that promote sustainability messages. Interactive[…]

Typography often goes unnoticed or undervalued, particularly in the realm of branding and marketing. To fully grasp its potential, it’s essential to understand what typography entails and symbolizes. Think of typography as the foremost element of your logo and branding that captures the attention of both conscious and subconscious minds. In this article, we explore[…]

In the realm of marketing, every opportunity to showcase your brand is invaluable. One often overlooked yet highly effective method is through branded apparel. Whether it’s a sleek polo shirt adorned with your company logo or a cozy hoodie featuring your brand colors, branded apparel offers a myriad of benefits that go beyond just fashion.[…]

In the fast-paced world of marketing, businesses are constantly seeking innovative ways to stand out from the crowd and leave a lasting impression on their audience. Amidst the digital noise and endless streams of advertisements, one traditional marketing tool continues to reign supreme: Promotional Products. These tangible items bearing a company’s logo or message hold[…]

Postcards are a highly effective marketing tool regardless of your business size. The ease at which they convey your message and promote your brand is simply hard to beat. Below are the top benefits to using postcards for your next campaign which are sure to help increase your marketing Return On Investment (ROI). Make a[…]

What is a Bleed? In graphic design, a bleed is a term in printing that is used to describe a document on which the images touch the edge of the page. When a document has a bleed, it must be printed on a larger sheet of paper and design extended outwards of atleast 1/8th of[…]

A Business card is the first impression of your business. It is a powerful networking tool, that despite the digital age is still as popular as ever. Business cards provide tangible information for others. It gives them something physical to refer to later should they decide to use your product or service. It’s Personal. A[…]

Many businesses don’t expect they will be a victim of cheque fraud. But, according to the Bank of Canada, cheque fraud is one of the fastest growing financial crimes today. It’s projected to increase by 25% annually, and The Nilson Report estimates the cost to North American businesses will be $20 billion CAD per year.[…]

Today, you cannot afford to look like a small company when it comes to getting your brand across. Most companies are no longer just competing locally. Customers and clients are looking to the next town, the next big city, on the web or even the company from China or India. Here are five common mistakes[…]