A Business card is the first impression of your business. It is a powerful networking tool, that despite the digital age is still as popular as ever. Business cards provide tangible information for others. It gives them something physical to refer to later should they decide to use your product or service.
It’s Personal.
A business card is personal. It allows yourself and the recipient to engage in eye contact and conversation. Make the design memorable by choosing a heavyweight cardstock, legible fonts, and lots of white space, should the recipient decide to jot notes down about your conversation. Considering upgrading the stock for your cards. A high quality business card stock will give your business cards a longer shelf life and convey the message of quality and professionalism.
Use the Standard Size for your Business Cards.
A standard size business card is 3.5 x 2 inches. A unique sized business card may seem like a great way to stand out in a crowd, but risks the fact of not fitting into the recipient’s wallet or business cards holder (if it is a larger size) or getting lost in someone’s wallet or at the bottom of a pile (if it’s a smaller size).
Keep it Simple.
A well designed business card is a great way for you to be able to spread word of mouth about your business and promote your brand.
The front of your business card should include:
- Your company logo
- Your name
- Your phone, email, address
Keeping your business card concise and to the point on the front doesn’t mean you can’t use some valuable real estate for a special offer or other call to action on the back. Create a short message, coupon or discount on the back, a link to your website, your logo or a short summary of your products and services to acquire more business leads in the process.
Stock & Finishing Options
There are many types of stocks, finishes and printing process available.
– Business cards can be printed on: matte, glossy, UV, textured, pearl, kraft waterproof, synthetic plastics (opaque and transparent) stocks.
– Ink Options: Black and white print, Spot colour print (a special pre-mixed ink) CMYK – (full colour printing), Spot UV – application of UV Coating to a specific area of a card, raised printing, metallic foil or embossing on certain parts of the business card.
– Custom die cut cards are also a great way to make a lasting impression, just be sure to make the piece practical as well as impressive.
Get in contact with us today for more tips and advice on designing and printing your business cards!
